

(If you’d like to learn more about other Chinese search engines check out our other blog here: Top 5 Chinese Search Engines You Need to Care About Given that Google has lost its presence in China due to internet regulations, marketers in the west need to learn and play by the rules set by Baidu if they want to have at developing a winning Chinese SEO strategy. How is Baidu SEO Different from Google’s? – Chinese SEO Basics Now let’s get on to the Chinese SEO specifics. It also is done through things like guest blogging and contributing content to websites in your niche. This is usually accomplished by creating quality content that users would want to link back to. Off-Page SEO is about building authority through building backlinks to your website. All of these factors allow your website to be crawled more thoroughly and better indexed by search engines, and this is true for both Google and Baidu. Usage of keywords in on-page content, website speed, and site formatting all contribute to the readability of your website by search engines. On-Page SEO focuses on improving the readability of your website by search engines. Increasing your search engine ranking is affected by both on-page and off-page SEO
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If you’re an SEO professional you can skip the first section to more Baidu specific related parts below. We’ll start off with a brief explanation of SEO in general and then dive right into some of the biggest issues that users face when trying to increase their search rankings on Baidu.

In this post, we will share with you the most updated tips and tricks for your business to increase its visibility on Baidu, the number one search engine in China. With algorithms and regulations changing all the time, it can be particularly difficult for you to tell the truth from all myths and rumors on Baidu SEO from afar.

However, tactics for Baidu SEO can be quite different from those for Google. We all know that having a winning SEO (Search Engine Optimization) strategy is an absolute necessity for boosting your business’s visibility online.
